by.noel Rae

Creative visual studio

Amsterdam-based creative studio producing AI campaign visuals, (personal) brand photography and creative direction for interior, fashion and lifestyle brands.
For brands that want campaign visuals with a real creative eye.
Directed, not just generated.

BRANDS I’VE WORKED WITH

studio aest amsterdam logo
myra mooncare hair brand amsterdam
Aigency Amsterdam
KPN logo

What I do

aI CAMPAIGNS

Six beige speckled cups on a round tray with a concrete wall and sunlight shadow in the background.

Campaign images for interior, fashion, jewelry and lifestyle brands. I direct every frame, AI does the heavy lifting. No studio, no crew, no six-week wait.

stills, motion, short videos, brand campaigns

PHOTOGRAPHY

Products and the people behind the brand, creatives, founders shot in Amsterdam. Natural light, a calm set and a clear idea behind every image.

From €600 · brand, personal brand and interior shoots

Close-up of a woman with short dark hair, wearing a white knit sweater with red stripes, posing against a plain white background.

Creative direction

The idea behind the images. I shape the concept, mood, styling and shot list, so every visual looks like one brand, whether it's made with AI, a camera, event production or your own team.

Concepts, moodboards and shoot direction · project-based. Start with a Brand Visual Audit (€495).

A collection of presentation slides for a creative project including sections on content, applications, style guide, color palette, typography, and monochrome photography, with various images and text on a dark green, white, and beige backgrounds.

Previous Work

AI campaign visual: A woman with curly brown hair wearing a pink knit beanie and matching pink scarf, smiling with one eye closed, dressed in a beige plaid blazer.
Close-up of a single orange and yellow flower with a blurred background.

01// AI Visuals
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02//Portrait Photography
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Golden-brown layered layered sculpture or art piece with a reflective surface and smooth, flowing curves.

Create worlds you think are unimaginable.

STILL IMAGES

Editorial images with warmth and feeling, styled down to the last detail.

DETAIL SHOTS

Close-ups of texture, material and craft, the small things that make a product feel real.

VIDEO

From short 5 to 7 second clips to longer cinematic films, movement that brings your story to life.

my philosophy

Clarity as Luxury

Creativity with Ease

A clear foundation is the most valuable brand asset. Simplicity over noise, focus over clutter.

A calm, clear process. You always know what's next.

Style with Substance

Calm Ambition

Details matter. Aesthetics aren’t decoration; they’re part of how a brand teaches, connects, and lasts.

Growth can feel steady, elegant and sustainable. No frantic hustle just clear steps with style.


get to know me

Hi, I’m Chesca Noel, founder of By Noel Rae Studio. I believe a brand should feel like a perfectly mixed cocktail: balanced, intentional and memorable.

Before all this, I started my career as a financial accountant. I still love a good plan but these days I just use it for creative direction and moodboards.

Now I create visuals for interior beauty, skincare, and fashion brands. Sometimes with AI, sometimes with my camera, always with a clear idea behind it.

A woman with curly dark hair, wearing a sleeveless navy blue top with decorative buttons, standing indoors with a maroon curtain in the background and white vases on a table beside her.

How i work

A calm, intentional process, clear from first idea to final image.

Sunlight casting shadows of palm trees and a wooden window shutter on a white wall

1.Align

We clarify the brand foundation and intention.

2.Brief & Define

We shape a clear visual and creative direction.

3.Create: Concept & production

We translate that direction into visuals and concepts that last.

4.Delivery

Finalze project with lasting results.

A tall cactus in a wooden pot on gravel, against a plain off-white wall.

Kind words

“As a wellness founder, I had so many ideas but no clear thread. Chesca distilled everything into a foundation that feels both simple and stylish. I finally know how to talk about what I do, who it’s for and why it matters. My content flows easier and my offers feel aligned instead of all over the place. The visuals we created with that are beautiful and aligned”
- Amara

“I had the pleasure of working with Chesca. From the moment we started, I felt comfortable and at ease. I can't recommend them enough for anyone looking to create beautiful, meaningful memories!"
- Jaimy

“I got the perfect website for my photography business and the process was super smooth and stress-free. The designs are sleek, modern and exactly what I needed to level up my online presence. Can’t wait to see where this takes me!”
- Rachel

A ceramic vase placed on wet rocks at the shoreline with waves in the background.

let’s create something beautiful together.

hello@bynoelrae.com

Let’s create together.

hello@bynoelrae.com

Amsterdam, The Netherlands & available worldwide.