by.noel Rae
Creative brand & (AI) lifestyle
studio.
Blending brand strategy, beginner-friendly AI, and styled living to help founders turn unfocused ideas into clear, stylish, and unforgettable brands.
From unclear ideas to clear expression:
brand foundations, simple AI workflows,
and creative sessions that transform vision into a brand
that feels intentional, consistent, and unforgettable.
Book your session
Book your session
SERVICES
BRAND STRATEGY
From your mission to your offers, I help you define a brand foundation that feels sharp, stylish, and simple to act on.
AI Studio
I create muses, campaigns, and prompt systems that make AI feel effortless whether you’re a brand, a creator, or just starting to explore.
Creative workshops
Immersive sessions where clarity meets AI, styled living cocktails, moodboards, and rituals as metaphors for your brand story.
get to know me
Hi, I’m Chesca Noel, founder of By Noel Rae Studio. I believe a brand should feel like a perfectly mixed cocktail: balanced, intentional, and memorable.
Through brand foundations, beginner-friendly AI, and styled experiences, I help creative founders build brands they’re proud to share
How i work
The Rae way
A brand should feel as intentional as a perfectly mixed cocktail. Here’s how we get there calm, clear, and step by step.
1.Diagnose
We start with a brand audit or clarity session to see what’s working, what’s missing, and where the gaps are.
2.Define
Together we map your foundation: Mission, Vision, DNA, and Offer. This becomes your one-page brand blueprint.
We shape your visual direction with moodboards, beginner-friendly AI workflows, and styled living cues that make it tangible.
3.Design
4.Deliver
You leave with a clear, cohesive brand system plus simple habits, templates, and tools to keep it consistent.
philosophy
Style with Substance
Details matter. Aesthetics aren’t decoration; they’re part of how a brand teaches, connects, and lasts.
Calm Ambition
Growth can feel steady, elegant, and sustainable. No frantic hustle just clear steps with style.
Creativity with Ease
Ideas should feel light and repeatable. Tools, workflows, and AI are designed to spark not overwhelm.
Clarity as Luxury
A clear foundation is the most valuable brand asset. Simplicity over noise, focus over clutter.
Clarity · Creativity · Style
Let’s get to know each other
& create something special together.
Kind words
“As a wellness founder, I had so many ideas but no clear thread. Chesca distilled everything into a foundation that feels both simple and stylish. I finally know how to talk about what I do, who it’s for, and why it matters. My content flows easier, and my offers feel aligned instead of all over the place.”
- Amara
“I had the pleasure of working with Chesca. From the moment we started, I felt comfortable and at ease. The portraits captured are not just my image but the little nuances of my personality. Noel's gentle approach and keen eye for detail brought out the best in every shot. I can't recommend them enough for anyone looking to create beautiful, meaningful memories!"
- Jaimy
“I got the perfect website for my photography business and the process was super smooth and stress-free. The designs are sleek, modern, and exactly what I needed to level up my online presence. Can’t wait to see where this takes me!”
- Rachel
Dowload my free Brand audit checklist
Let’s create together.
hello@bynoelrae.com
Amsterdam, The Netherlands & available worldwide.