by.noel Rae

Brand & (ai) Visual studio.

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Book a free discovery call

By Noel Rae is a brand & AI visual studio focused on clarity, consistency and visual storytelling. Through brand foundations, high-end AI visuals, and guided creative sessions, ideas are shaped into brands that feel intentional, recognisable, and built to last.

my SERVICES

BRAND STRATEGY

From your mission to your offers, I help you define a brand foundation that feels sharp, stylish, and simple to act on.

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  • Clarity for your mission, offers, positioning and a clear plan for content + visuals.

→ Explore Brand Strategy

AI BRAND VISUALS

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I create brand visuals, campaigns and prompt systems that make AI feel effortless. Whether you’re a brand, a creator, or just starting to explore.

  • Campaign-quality AI visuals with a consistent visual language your brand can grow with.

→ Explore AI Visuals

PORTRAIT PHOTOGRAPHY

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I create refined portrait imagery for founders, creatives, and brands intentional and true to you. Whether for personal branding, modeltest, campaigns or editorial use.

  • Natural, campaign-quality portraits with a timeless visual language that evolves with your brand.

→ Explore Creative Sessions

Creative workshops

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Immersive sessions where clarity meets AI, styled living cocktails, moodboards, and rituals as metaphors for your brand story.

  • A guided session that turns your brand into a clear visual mood and direction.
    Available in Dutch or English.

→ Explore Creative Sessions

MY Work

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01// AI Visuals
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02//Portrait Photography
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Start your project now
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Create worlds you think are unimaginable

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my philosophy

Clarity as Luxury

Creativity with Ease

A clear foundation is the most valuable brand asset. Simplicity over noise, focus over clutter.

Ideas should feel light and repeatable. Tools, workflows, and AI are designed to spark not overwhelm.

Style with Substance

Calm Ambition

Details matter. Aesthetics aren’t decoration; they’re part of how a brand teaches, connects, and lasts.

Growth can feel steady, elegant, and sustainable. No frantic hustle just clear steps with style.


get to know me

Hi, I’m Chesca Noel, founder of By Noel Rae Studio. I believe a brand should feel like a perfectly mixed cocktail: balanced, intentional, and memorable.

Through brand foundations, beginner-friendly AI, and styled experiences, I help creative founders build brands they’re proud to share

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How i work

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1.Align

3.Create

A calm, intentional process, clear from first idea to final image.

We clarify the brand foundation and intention.

2.Define

We shape a clear visual and creative direction.

We translate that direction into visuals and concepts that last.

let’s create something special together.

Book a free discovery call
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Kind words

“As a wellness founder, I had so many ideas but no clear thread. Chesca distilled everything into a foundation that feels both simple and stylish. I finally know how to talk about what I do, who it’s for, and why it matters. My content flows easier, and my offers feel aligned instead of all over the place.”
- Amara

“I had the pleasure of working with Chesca. From the moment we started, I felt comfortable and at ease. The portraits captured are not just my image but the little nuances of my personality. Noel's gentle approach and keen eye for detail brought out the best in every shot. I can't recommend them enough for anyone looking to create beautiful, meaningful memories!"
- Jaimy

“I got the perfect website for my photography business and the process was super smooth and stress-free. The designs are sleek, modern, and exactly what I needed to level up my online presence. Can’t wait to see where this takes me!”
- Rachel

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Dowload my free Brand audit checklist

Download coming soon

Let’s create together.

hello@bynoelrae.com

Amsterdam, The Netherlands & available worldwide.